Problem
There are a growing number of dogs re-homed on Craigslist due
to their owner’s inability to care for financial, social and relocation
reasons.
Purpose
The purpose of this study was to design an effective method of
communicating to individuals in the Craigslist pets section who
have to give away their dog to a new home but are uninformed
of how to look for matching interested adopters and how to
evaluate them.
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