Tuesday, April 19, 2011

Ebay Classifieds vs Craigslist

Craigslist's main competitor is taking a more active approach in terms of communicating to the public about precautions and awareness with transactions involving animals on their site. See the comparison below:

This is the only thing that relatively addresses the pets issue on their site. And it mainly talks about why users should ask for a re-homing fee when giving their pet away. This link is also not easy to find and it could easily be overlooked by users. You have to start a post, and it is in the post category section, so someone looking for information but not necessarily putting up a post won't be able to see it.

http://www.craigslist.org/about/PETA




This is a portion screenshot of Ebay Classified's partnership announcement with the Human Society regarding pets on their site. It looks lengthy but it does cover more topics and more depth to their content in comparison to Craigslist.

You can find this page here:
http://info.ebayclassifieds.com/About_us/responsiblepetownership.html?mpt=1&mpch=ads

(I was easily able to spot this link due to the placement and design of it. See the last image below with the #2 label)








This is what a generic Craigslist ad post fill-out form looks like. It could be for anything, and anyone can put anything, lack mentioning a lot of things, and such. It allows you a lot of freedom in terms of what text and photo content you put in there...


Ebay Classifieds is more specific. They have a subcategory for dogs and puppies under their pets section.Their post form also asks specific questions in relation to dogs and has a specific warning advertisement on their right side (#2). And they have *REQUIRED fields which makes the user consider the information they put in there instead of carelessly putting whatever the first thing comes to their mind.
The page ends with a terms of use with a reminder of their policy.

http://www.ebayclassifieds.com/m/PostAd?scrid=10155869-7003690373122449459



According to my one of my survey monkey result questions, sites such as Craigslist with poor advertising/policy exposure and awareness regarding policies and regulations



it shows that more than half the people are unaware of Craigslist's banning of pet sales.
My survey takers were a mix of social network users, Craigslist pet section users (I posted an ad there with a link to this survey), a few dog forums and the DAI department.

No comments:

Post a Comment