Inspirations

While searching for inspiration, I found that commercial and sponsored companies tend to have nicer graphics promoting their causes compared to most rescue and shelter sites which are minimally or barely designed at all.

I saw potential in online advertising spots for my 505 project such as Dogster's top banner (pictured below) where they follow the 728px x 90px standards. It has good exposure and communicates to visitors immediately and may entice them to click on it to learn more. This has potential on Craigslist as well, if they start to include advertising in their otherwise, all-text and uploaded photos html site.

Besides the presence of social networking, word-of-mouth promotion is also one of the best forms of PR and marketing. So while someone may not be currently in a situation in which they need to re-home a dog, their memory recall of the ad may become helpful in the future in case the viewer may know someone who is in that situation.