It's mostly an orange, yellow and brown color palette. Here's my justification:
Warm color scheme: evoke emotions of warmth and comfort
White: white space with bright colors adds salience and creates focus. (thus I used this for the opening paragraph)
Safety, purity, cleanliness. Positive connotation. Represent successful beginnngs. Appropriate for charitable organizations. Use for background color.
Black: strength and authority. Use as type face color.
Brown: suggests stability. Use as main design color.
Orange: joy, sunshine, enthusiasm, happiness, determination, attraction, success, encouragement, stimulation. Symbol of strength and endurance. Use as main design color.
Yellow: attention getter; good for highlighting the most important elements of design. Pleasant and cheerful. Unstable and spontaneous (not for promoting stability and safety). Use minimally for accents and highlights.
My typeface!
Verdana:
It is a web-safe, humanist, sans serif typeface that is widely available and known to be easily readable. It was designed to be used on the pixel-based screen. Its pixel patterns have a wide body which makes it good at both small and large sizes. It is characterized as modern, friendly and professional.
Recommended font size: 11pt type size and 13 pt leading
According to webstyleguide.com this size and leading is the most balanced and comfortable to the eye for body copy read through the screen. The more comfortable your readers are, the higher your reader retention will be for your website. However the site also suggests that larger type and spacious leading are good for smaller amounts of text
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